A company or an individual’s reputation needs to be protected. If it is at risk of being tarnished from online negative comments it could seriously be damaged and such losses could be costly. There are now legal procedures that can be put into practice that can often result in an efficient and cost effective way to remove this from public view. Furthermore claims can be brought about for damages that have occurred as a consequence. It is important to act quickly in removing the offending material to ensure any further harm. Malicious slander could simply be in the form of a product complaint. In an extreme case being branded a “scammer” or a “fraudster” could have a serious impact on a business’s ability to trade.
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